Besides chief dream maker at Cricket Matters, ECB Coach and player at Cardiff Cricket Club, James Breese is an author, speaker, podcaster, and vlogger. Born and raised on a farm in mid-wales, he’s always had a passion for team sports and speaking foreign languages.

Educated at Cardiff University, he studied French and German and completed a master’s in computer science. Deciding against life in the corporate sector, he went in search of something more adventurous. He joined the Metropolitan Police Service, starting his career in Brixton, London.

Always the adventurer, it was during his time in the Met that he realized his true calling lay outside the police. He left the police in 2012 as his love for the mountains, snowboarding, and health and fitness became clear. Since forming his first company Strength Matters in 2012, he’s been on a mission to help athletes look better, feel better, and perform better, and now he's sharing that expertise with cricketers looking to perform better.